SeedSwap is pleased to announce more details surrounding our buyback and burn process, as well as how it ties into on-platform advertising and content promotion features.
Essentially, creators, businesses or anyone can promote content on the platform and pay with their chosen cryptocurrency. We’ve designed our advertising services with simplicity in mind to become accessible to more people, such as artists and medium-sized creators, to demystify the process and make our advertising revenue stream more inclusive.
Advertisers simply create a post, on-platform, and select to promote it. They then select their advertising tier (tiers are based on likelihood of clickthrough so advertisers can more accurately determine how likely the ad is to be responded to), their campaign duration, and their nominated currency. Their post is then sent for moderation to ensure it conforms to our guidelines (such as no NSFW, explicit, or obscene content), and if accepted the advertiser then pays with the cryptocurrency of their choice.
The chosen post is then ‘promoted’ on pages that opt into advertising (an example of a promoted post is highlighted below). The revenue from this automatically goes towards buying SNFT tokens and burning them thus increasing the value for holders, and also automatically goes to said content creators who opt into advertising allowing them to generate revenue based on the amount of ‘attention’ they generate from their content.
It’s that simple.
We believe advertising isn’t something only used for companies, but something that enables creative content providers a doorway to grow their following and own income streams, and believe this is an innovative step towards allowing that. We will also develop analytics over time to allow advertisers to better target demographics and potential customers. However, this will not be initially available.
Below is a flowchart that demonstrates the process.
